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Rajesh Dankhara – Chairman & MD at Ronak Apparel Pvt. Ltd & Nirupama
From an early age, he saw the building up of textile capabilities, the diversification of its product base and emergence, which gave birth to the business idea.
From specializing in Weaving and Fashion and establishing Retail Stores which works across all key stages of manufacturing - buying process and focussing on positive emotional experiences that create lasting partnership and affinity into the future.
Firmly believing in the statement: We now have to create a consistent brand experience across every channel – physical and digital – to meet the customers’ expectations at every moment.
To believe the physical store and human touch will always play a role in luxury. We are creating a totally seamless experience between online and offline that will revolutionize how we shop for luxury.
Rooted in craft and conscious fashion, Nirupama is a modern luxury brand curated for an ever- evolving community.
Nirupama Fashion is an Indian fashion label with global aspirations.
Our design philosophy is based on a belief in old-world styling, ground-breaking designs and luxurious fabrics. While our regional products are inspired by Indian craftsmanship, we also believe in keeping up with the latest trends, giving a chic contemporary twist to traditional & modern looks.
We are striving to create a seamless shopping experience between online and offline that will revolutionize the world of luxury as it becomes more digitalized. We want our customers to be able to express their individuality through their choice of clothing.
We believe that everyone deserves high-quality clothing at a price point - which is why we offer a variety of premium styles for all different budgets and tastes!
Nirupama is a one-stop clothing destination that specializes in traditional & modern Indian ethnic wearables.
Our goal is to create original designs for every occasion, so you can always be ready for what's next. We offer a wide range of products, from traditional Indian wearables to modern styles that will turn heads on any event.
We are expanding our clientele by selling online and on other e-commerce platforms.
Our goal is to provide fashion enthusiasts with an experience worth remembering through innovative design and modern fabrics.
“Nirupama is a solid manifestation of passion to delve deeper into fashion & beauty”.